How Experimentation and Measurement Can Help Win A Little Bet with Facebook Promoted Posts
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 30, 2012
This month the Arkansas Advocates for Children and Families presented the results of their experiment with promoted posts on Facebook for their Medicaid Toolkit Rollout. The new algorithm also factors in negative feedback and penalizes posts that have been actively hidden by viewers or reported as spam. Do a content audit.
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