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How Experimentation and Measurement Can Help Win A Little Bet with Facebook Promoted Posts

Beth's Blog: How Nonprofits Can Use Social Media

As part of my work at the Packard Foundation, I have the honor of working with a cluster of grantees working on children’s healthcare coverage on a networked capacity building project called “ Friending the Finish Line.” What is the average percentage of total fans reached? Some fans may have just hidden the page.

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