How Experimentation and Measurement Can Help Win A Little Bet with Facebook Promoted Posts
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 30, 2012
This month the Arkansas Advocates for Children and Families presented the results of their experiment with promoted posts on Facebook for their Medicaid Toolkit Rollout. So, benchmark your unlike and hide percentage and if it is higher than 2%, evaluate the tone of your posts. What is the average percentage of total fans reached?
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