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Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission

Beth's Blog: How Nonprofits Can Use Social Media

Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. All the metrics you collect, ask the So What? These metrics are important because every other metric you need will be based on one of these. Let's define these: Visits.