Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 27, 2007
If you're curious about Occam's Razor, here's a more detailed description or see the simplicity page in wikipedia. They host Web Analytics Wednesdays around the world and you can hear the definition described by their chapter in Brussels). GA, and stats in general, also kind of serve as a basic feedback tool.
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