Guest Post by Steve MacLaughlin: Creating a Social Networking Strategy (Part 0)
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 30, 2009
An article in the Washington Post notes that "fewer than 1% of those who have joined a cause have actually donated money through [the Facebook Causes] application." Later in this series I'll go into some reasons why the thinking and practice around these kinds of applications are flawed. It doesn't work that way.
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