Remove Analytics Remove Copyright Remove Local Remove Test
article thumbnail

You Have a Google Grant—Now What? A Guide for Nonprofits

Connection Cafe

Many organizations use A/B testing in order to refine their ads over time. A/B testing is the process of running two ads that are distinct from each other, but are attached to the same page and keywords. Many nonprofit organizations serve only their local communities or a specific geographical region. Geo-Targeting.

Grant 61