Care2

FEBRUARY 17, 2009

When you factor in production, printing, and postage, a simple direct mail acquisition campaign runs about $20K to reach 50,000 people. to 1% response rate for acquisition, so that “payback” (the point at which you recover what you invested in the direct mail campaign) is taking longer and longer to achieve.

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

FEBRUARY 17, 2009

When you factor in production, printing, and postage, a simple direct mail acquisition campaign runs about $20K to reach 50,000 people. to 1% response rate for acquisition, so that “payback” (the point at which you recover what you invested in the direct mail campaign) is taking longer and longer to achieve.

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

MAY 4, 2009

Well examine what can and cant be quantified as well as various metrics and analytics tools. Thanks to the Internet, open data efforts, and open source software projects, a variety of free and low-cost tools are now available that allow NPO/community group staff to dive into mapping. Only one team can prevail – who will it be?

Social Media 28

Social Media Conference Advocacy Online 28