Consumer Attitudes Toward Mobile Giving
NTEN
SEPTEMBER 6, 2011
Research firm Quorus Consulting Group polled 2,003 teens and adults in April 2011. Regarding alternate price points for mobile donations, the research suggests that there is negligible donor erosion between the $15 and $20 levels, thus charities should forego the former and opt for the latter. 89 percent said "$10 or more".
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