How Text Messaging Has Revolutionized Giving
BoardAssist
JUNE 27, 2017
When you consider that texts have a 45 per cent response rate , it makes sense for nonprofits to invest in expanding their SMS database. The average mobile pledge fulfillment rate is 84 per cent, which is aided by SMS reminders. Members open texts at a rate of over 4 times more than they open emails. Text-to-Give Case Studies.
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