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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Prior to the Google Grant application there are a few steps that must be completed first: Make sure you have Google Analytics set up on your website. Below are the most important ones from Google’s Ad Grants Policy Compliance Guide. You should set up the conversion in Google Analytics and import it into Google Ads.

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7 Nonprofits Leading the Fight Against Human Trafficking

Saleforce Nonprofit

Regional statistics feed Google Adwords campaigns and support decisions on where to commit advertising dollars. Salesforce analytics also enables organizations to better track patterns of human trafficking and identify high-risk territories. This helps them keep track of individuals as they cross multiple borders.

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