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New Book: How To Implement Multichannel Online Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

.” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals. Click to see larger version.

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Integration of CRM and CMS

Zen and the Art of Nonprofit Technology

The organization wants to capture the demographic details, as well as make sure that data is synchronized with the data they might already have on that web user, so they can track their constituents over time. The data transferred for e-advocacy isn’t quite as robust as I would like, but you get a lot more than with other solutions.