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Cut Through the Clutter: Why Storytelling Matters for Nonprofits

Nonprofit Tech for Good

By Michelle Chen , an independent scholar who recently graduated with a PhD in mass communications with a focus on advocacy, activism and social change. Millennials are the largest generation in the U.S. labor force today and they have greatly different media patterns, behaviors and habits compared to their parents.

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The Power of Sport in Changing the World

Saleforce Nonprofit

By: Sean Fitzpatrick, Chair, Laureus Sport for Good Foundation and Chair, Laureus World Sports Academy; former Captain of the New Zealand All Blacks. This is best done through advocacy and encouraging the business world to examine the role sport can play in driving societal change.

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