Welcome: Hajr?? Hyseni a reader from Prishtina : Kosova : Albania
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 9, 2007
Justin The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns. By breaking down to common metrics, development and advocacy and communications folks can compare with their cost for building a constituent base using other means. Job well done!