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Which Social Networking Analysis Term Best Describes Virgin America?

Beth's Blog: How Nonprofits Can Use Social Media

That's not a real question, just the idle thoughts of a slightly exhausted airline passenger stuck on a runaway on a Virgin America flight who can't use the wifi to get back to the clouds to summarize the rest of the of learnings/advice about social network analysis that came from Twitter while I was live tweeting. . The tools.