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Lessons Learned From A Twitterthon

Beth's Blog: How Nonprofits Can Use Social Media

So we didn’t raise $81,000, but what we got was even more valuable: an entirely new group of donors, many of whom have continued to give all year long. I knew people needed information about what child trafficking is, so last year I put together an info sheet. The best piece of advice? 3. Don’t focus on your goal.

Lesson 97