What’s in your social media measurement tool box and why?
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 17, 2011
If you are measuring sentiment, then you’ll need a content analysis tool. If you are measuring attitudes, perceptions, or behavior change, you’ll need to use survey research tools. She advices subjecting your data to the so what test. Kami Huyse , Zoetica, points to Lithium , a monitoring and measurement tool.
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