Listen to Your Data: Lessons from a Multilingual Text Message Campaign
NTEN
MAY 5, 2011
It's only in the last few years that cell phones have become widely-adopted enough to create a truly pervasive mobile campaign. What's hard is finding a customer who wants to be a guinea pig as we explore new avenues of outreach. RI4A is almost as committed to rigorous A/B testing as they are to immigration reform.
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