[VIDEO] How to Talk about Legacy Giving Without Seeming Creepy
Bloomerang
AUGUST 21, 2021
And I understand the impulse to avoid the subject, no one likes to face their mortality, but that’s not really what legacy philanthropy is about. It’s because they’ve, essentially, adopted you as a family member. It lights up the pleasure centers of their brains, it gives them what is called a warm-glow feeling.
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