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Be Prepared to Deliver Digital Value

.orgSource

Some leaders prefer to hang back and let others be the guinea pigs. We interviewed association executives who were early adopters of both digital thinking and systems. I’ll offer a caveat. Don’t wait too long. The best hedge against disruption is the Scouts’ motto, “Be Prepared.” Positioning for Success in an Era of Disruption.”

Digital 221
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Listen to Your Data: Lessons from a Multilingual Text Message Campaign

NTEN

It's only in the last few years that cell phones have become widely-adopted enough to create a truly pervasive mobile campaign. What's hard is finding a customer who wants to be a guinea pig as we explore new avenues of outreach. By Jed Alpert, CEO, Mobile Commons Mobile marketing is still unexplored territory.