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Case Study: How One Organization Raised over $500K through Millennials

Achieve

LiNK (Liberty in North Korea). is a human rights organization that physically rescues North Korean refugees and helps resettle them in South Korea or the United States so they can avoid being forcibly repatriated back to North Korea, where they can face harsh punishments as a result of illegally immigrating.

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Technology for Whom? Owning Our Platforms

Non Profit Quarterly

12 At the same time—as shown by an International Monetary Fund (IMF) report in 2017—technological advancement, especially as regards the growth of the platform economy, had been chipping away at the share of income for workers, resulting in half of the decline in workers’ share of income across the globe between 1990 and 2015.

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MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)

NTEN

Millennials like instant gratification (in this case a trip to south korea to meet the refugees your funds rescued). The metaphor used here refers to emotion is an elephant and the rational mind is the tiny rider on the elephant. LINK created a very visual space and incentivized it.

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