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The Save Darfur Coalition’s "Be A Voice For Darfur" - A Stellar Example of A Multi-Channel Campaign

Beth's Blog: How Nonprofits Can Use Social Media

Be A Voice for Darfur is an excellent example of multi-channel campaign designed to bring attention to the appalling genocide in Darfur. Here's the call to action from the web site. The genocide in Darfur continues - now in its sixth year and at the price of nearly half a million lives. Darfur Voices. Team Darfur.

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Nedra Weinreich: Social Marketing Guru

Beth's Blog: How Nonprofits Can Use Social Media

which has been used since the early 1970s to refer to a specific marketing discipline, is being hijacked to mean something else entirely with the rise of things like social network marketing. t spend much time online beyond checking their e-mail. What is your (simple) definition of social marketing? Unfortunately, the term ???social