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Nancy Schwartz, Guest Post: Don't Even THINK about Social Media until Your Web Site and E-news Are Working Well

Beth's Blog: How Nonprofits Can Use Social Media

Here's what did: We received a thank you note for our membership (thumbs up) but it didn't mention any upcoming exhibits or events (where was the call to action, the opportunity to get involved at the next level?). Tell us by clicking Comments below. Didn't happen. Expensive to produce and mail, but it has no value to me.