article thumbnail

How Documentaries Engage Entirely New Audiences For Maximum Impact

Association TV

Gabriela Cowperthwaite’s 2013 tearjerker circles around an orca named Tilikum, who was captured at two years old and held captive in various aquatic zoos until his death 25 years later. News outlets ran stories on the doc and its exposé. They make us laugh, cry or inspire us to make a change in ourselves. Take Blackfish. Influence.

Audience 156
article thumbnail

How Documentaries Engage Entirely New Audiences For Maximum Impact

Association TV

Gabriela Cowperthwaite’s 2013 tearjerker circles around an orca named Tilikum, who was captured at two years old and held captive in various aquatic zoos until his death 25 years later. News outlets ran stories on the doc and its exposé. They make us laugh, cry or inspire us to make a change in ourselves. Take Blackfish. Influence.

Audience 156