Nonprofit Tech for Good

JUNE 8, 2011

Written for the June 2011 issue of Fundraising Success Magazine , where I am writing a quarterly column throughout 2011. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. Absolutely not! Enough said.

Social Media 277

Social Media Avatar Media Ratio 277

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. and its tools – websites, e-newsletters and “Donate Now” buttons – are much better summarized as the Web 1.0:

Social Media 264

Social Media Social Chapter Media 264

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. and its tools – websites, e-newsletters and “Donate Now” buttons – are much better summarized as the Web 1.0:

Social Media 210

Social Media Social Chapter Media 210

Nonprofit Tech for Good

OCTOBER 22, 2012

and its tools – websites, e-newsletters and “Donate Now” buttons – are much better summarized as the Web 1.0: Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). However, defining Web 1.0

Social Media 253

Social Media Social Chapter Media 253