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Creating Your Organization's Social Media Strategy Map

Beth's Blog: How Nonprofits Can Use Social Media

Josh Bernhoff, Social Technographics 2008 3. Addressing personality versus organizational voice. Resources WeAreMedia Wiki - Tactical Approaches WeAreMedia Tool Box 7. Beth Kanter, Using Metrics to Harvest Insights About Your Social Media Strategy Social Media Metrics Wiki 8. Dealing with negative comments. Measurement.