Is Direct Mail Dying or Dead? Hogwash! - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
JUNE 1, 2009
nonprofits in 2008. 3) The direct-mail-is-dead crowd repeatedly asserts that only old people give by mail and that young people only give online. First, any demographic study of the nation’s donors makes clear that the overwhelming proportion of philanthropic giving comes from people who are middle-aged or older.
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