Social Media Roadblock: An Interview with Wendy Harman, Red Cross - Social Media Strategy Case Study
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 25, 2008
We also encouraged people to change their avatars (see above). It was an echo campaign to complement a radio roadblock on Friday, September 19, 2008 when the NAB encouraged all radio stations to run a Red Cross PSA at 1 pm EDT. I'd try to figure out how in the world to measure how many people changed their avatars.
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