Creating Your Organization's Social Media Strategy Map
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 23, 2009
And while surveys, focus groups and other services can give you an analysis of what your current audience is doing online, direct observation is works best. Jeremiah Owyang, Social Network Sites Use Analysis - Compilation of Research Facts. Josh Bernhoff, Social Technographics 2008 3. Measurement. Experiment. Rinse, repeat.
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