From Lost To Loved: Turning Lapsed Donors Into Devoted Donors
Bloomerang
FEBRUARY 27, 2024
Should I keep deeply lapsed donors in my communication stream? You need to age-stratify your list and keep older lapsed donors in your communication stream. Rather than sending a member renewal to lapsed donors with a 20+ year history of gifts, The Audubon Society of Rhode Island gave these long-time members a free one-year membership.
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