The Young and Generous: A New Research Report from Network for Good
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 11, 2006
are: -Online givers are young (38-39 years old) and generous, giving several times more than offline donors on average. Online giving is tracking to the trends of online shopping and banking, and it is the avenue of choice for donors during disasters. Men and women give online in equal numbers. most commonly, between 10am and noon.
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