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Is Social Media the Fund Development Professional’s Magic Bullet?

NonProfit Hub

Note this excerpt from “Could the Future of Fundraising Be Social” by Katie Bascuas: The results of a recent Blackbaud study on generational giving that found social media channels are not primary transaction channels (methods of donation), but they are influential in developing engagement among donors, especially younger ones.

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End-of-Year Giving: 21 Best Practices for a Great Campaign

Qgiv

No matter your donors’ reasons for giving, the stats above show that at the end of the year, they’re ready and willing to give. Try grouping your new donors by one of the following: Gender or age Contact method preference Average donation size Event attendance or volunteering history. Optimize your donation form.