Social Media for Good and Evil, Strong and Weak Ties, Online/Offline,and Orgs and Networks
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 29, 2010
Gladwell’s assertion that social movements are based on tight ties and online efforts on, say, Facebook, are participatory efforts based on loose ties is simply not true. Gladwell argues that real social change occurs when strong, rather than weak-tie networks, organize hierarchically, rather than in a de-centralized network structure.
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