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Opposing Salesforce.com attempt to TM "Social Enterprise"

Beneblog: Technology Meets Society

The Wikipedia entry on this topic is extensive, and the most common usage in the marketplace is for the socially beneficial flavor of “social enterprise,” not the Salesforce one-year-old marketing campaign. Universities have programs on learning how to run social enterprises. The application is against the public interest.

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Mark Pesce at CUA09 - Think Like a Cloud, Make a Storm, Kill the Tower!

Beth's Blog: How Nonprofits Can Use Social Media

Photo by James Jordan I'm actually in the clouds, flying to California on Virgin America using the (not free) wifi listening to Mark Pesce's keynote via Mike Seyfang delivered the other day at Connecting Up Australia the Nonprofit Technology Conference in Australia (see web site for details). I keynoted the conference last year.

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