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How To Think Like A Nonprofit Social Marketing Genius: What's Your Brilliant Thought?

Beth's Blog: How Nonprofits Can Use Social Media

However, I know there is a lot of expertise and knowledge about social media and nonprofit use out there. This is a nonprofit remix of some of Chris Brogan's ideas and 50 ways to use social media organized by Groundswell objectives from Jeremiah Owyang. So, you'll find these points fairly basic. What would you add to this list?