MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)
NTEN
JULY 18, 2013
After graduating college, I became a translater for tobacco giant Philip Morris in Venezuela. Both the second and third messages had more impact than the control, but the third had the most powerful impact of all. Give lots of information about what you''re doing to drive impact home. Alia McKee, Sea Change Strategies.
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