6 Reasons Why People Won’t Give to Your Fundraising Appeal Letter (and what to do about it!)
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JUNE 11, 2023
Maybe your organization helped over one hundred hurricane survivors find temporary housing. Use “you” language. Your letter must address what your donor wants to know and what warms her heart. Tell the story of one person or one family. That’s great! But human beings have a hard time empathizing with a hundred people at once.
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