article thumbnail

#GivingTuesday: Why I Am Participating in the National Day of Giving on November 27, 2012

Beth's Blog: How Nonprofits Can Use Social Media

But collective action isn’t enough unless there is collective impact. How does one measure that? This campaign provides resources, a theme, and asking all who participate to unleash their creativity to spread generosity. Giving Tuesday takes a lot of these ideas and blends them together. What about you?

National 120
article thumbnail

Twestival: Are Fundraising Groundswells A Massive Opportunity or Distraction for Nonprofit Organizations?

Beth's Blog: How Nonprofits Can Use Social Media

David Kinard, nonprofit marketing consultant , mentioned a big concern about peer-to-peer fundraising: the big picture is lost, and the impact to the greater good is diminished. This small group organized the first Twestival to raise money for The Connection , an organization that helps homeless people by providing specialist services.