112 Tips to Raise More Money by Mail
BoardAssist
DECEMBER 15, 2014
Don’t use a lot of photography and fancy layout in your letter or accompanying materials. Artwork: 80%; photos: 75%; headlines: 56%; captions: 29%, and very little text! (~Tom see the reader’s profile above) (~Jeff Brooks). Put a headline on the reply card such as “Yes! Use headings. Use bullets. Use ellipses.
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