MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)
NTEN
JULY 18, 2013
People make decisions based on the value-groups with with they most strongly identify. millennials think a simple review is more effective than an ad--YELP for example. You''re asking WTF does a review app have to do with getting their money? Traditional method of ''i ask, you give'' doesn''t really work on this generation.
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