Nonprofit Branding: The Big IDEA
NonProfit Hub
APRIL 3, 2015
Sounds corporate, right? So, keep your goals impressive, but also achievable. A ffinity: “Brand Affinity,” Laidler-Kylander and Stenzel wrote, “is an approach to brand management whose focus is on shared social impact, rather than on individual organizational goals.” A good brand can be the key to your nonprofit’s success.
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