MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)
NTEN
JULY 18, 2013
To influence behavior, we need to understand behavior. AM: organizations are not investing enough in storytellers. They can come up with solutions by investing in really great storytellers. In order to influence behavior we have to understand behavior. For example, through grassroots online fundraising.
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