Actigiving—The Next Phase in the Evolution of Episodic Giving
Connection Cafe
MARCH 22, 2017
When there was a flood, hurricane, or other natural disaster, people made a conscious decision to give to causes that were there to help others in need. During World War I, the American Red Cross raised more than $114 million (over $2 billion in today’s dollars) to help support the American Expeditionary Force.
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