Fundraising Homeless Money Philippines 
Connection Cafe
JANUARY 1, 2014
This lines up with the time frame when the most money was raised during December. I refer to it as the Kickstartification of fundraising where nonprofits use time-boxed fundraising goals to drive giving campaigns. I continue to have concerns about over-saturation during end of year fundraising and the trap that it creates.
Connection Cafe
JANUARY 1, 2015
The 2014 edition of my annual review of year-end fundraising email subject lines. 44% of all fundraising emails were received between 9am ET and 1pm ET during the month of December 2014. Nonprofits sent a median of 6 fundraising emails during the month of December 2014. Disaster Alert: Typhoon Hagupit in the Philippines.
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