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The Surprising Truth About Donor Fatigue And What Nonprofits Can Do To Avoid It

Beth's Blog: How Nonprofits Can Use Social Media

As nonprofits prepare for the upcoming giving season, many fundraisers are understandably concerned about donor fatigue. Dreadful disaster stories are still making headlines; isn’t the public tired of giving? Rather than seeing a decline over time, we’re seeing disaster fundraising closely correlating to media coverage of the disaster.