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GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

The Science Behind Engaging your Supporters

Marta Major Gifts 4. Did he engage with a recent fundraising email? Use your software’s data and analytics to understand how your donors arrive at their decisions to donate - that way, you can strategically encourage additional gifts by putting “signs” along that journey and make giving convenient. Marta Major Gifts.

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How to Use CRM + Donor Management Software to Talk to Anyone

EveryAction

Oscar One-Off Donor Susan Sustainer Marta Major Gifts Vince Volunteer Malik Millennial + Nellie Newbie Eddie Engager + Emma Event Attendee Luna Lapsed Donor. Fundraising reports Communications reports Digital Reports. Did he engage with a recent fundraising email? Marta Major Gifts. Talking to your donors. One last thing.

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