GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising
The Science Behind Engaging your Supporters
OCTOBER 3, 2018
Did he engage with a recent fundraising email? For example, dynamic fields could allow you to display a picture of the Badlands to readers in South Dakota, while readers in Arizona see the Red Rocks of Sedona. One way to do this is to offer smart, purposeful secondary asks when and where Oscar is most likely to engage with them.
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