From Lost To Loved: Turning Lapsed Donors Into Devoted Donors
Bloomerang
FEBRUARY 27, 2024
It’s worth noting that a recent study by Philanthropy Daily found that 49% of lapsed donors who hadn’t made a gift in at least two years believe themselves to be current donors. According to Roger Craver, you have a 20%-40% chance of obtaining a gift from a recently lapsed donor. How valuable are recently lapsed donors? You have a 2.2%
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