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From Lost To Loved: Turning Lapsed Donors Into Devoted Donors

Bloomerang

It’s worth noting that a recent study by Philanthropy Daily found that 49% of lapsed donors who hadn’t made a gift in at least two years believe themselves to be current donors. According to Roger Craver, you have a 20%-40% chance of obtaining a gift from a recently lapsed donor. How valuable are recently lapsed donors? You have a 2.2%

Donor 83
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Breaking Giving Day Records at Brown University

Connection Cafe

With the demonstrated power of giving days for higher ed, now is a perfect time to start thinking about adding one to your fundraising strategy like we did at Brown University. Expanding internal strategies for fundraisers to leverage giving days to close leadership gifts.

professionals

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NTEN Member Buzz Round-Up: May 7 (Webby Winners!)

NTEN

One of the ways they're trying to help you get awesome online and in your communities is their monthly Think Tank : this month's topic is how to engage supporters and donors around non-financial gifts and activities. Read the full description and participate in the month-long Think Tank here.

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We ? Relevancy: How P2P Events Spread the Love This Valentine’s Day

Connection Cafe

Jet Blue told me that “Love is a Trip”, Redbox offered movies I’d “Fall in Love With”, and Groupon had gifts I could “Send Faster Than Cupid’s Arrow.”. As someone with an affection for Peer to Peer fundraising and email marketing, I’m head over heels in love with relevancy. Ask Your Fundraisers to “Share the Love”.

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3 Nonprofits Aim to Better Connect with Donors

Connection Cafe

Fundraising is getting personal. Whether big, small or mid-sized, nonprofits are looking for ways to better understand donors and focus their fundraising on creating opportunities for donors to support the particular causes and interests they care about. says personal relationships are indispensable to effective fundraising.

Donor 20
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Building Blocks of Effective Creative: Impact

M+R

That call to action is the defining feature of direct response creative, whether it’s a fundraising ad, an action alert email, or a tweet encouraging supporters to call Congress. A $50 gift won’t save the entire Amazon rainforest. Will is the Senior Creative Director and sole member of M+R’s remote Rhode Island outpost.