Beth’s Surprise Party: A Case Study in Crowdsourced Action
Amy Sample Ward
JANUARY 12, 2010
Of course, I hope you’ll make a gift to make her wish come true too. To recap : our audience included bloggers in the nonprofit technology and social impact sector; our goals were to help reach Beth’s $530 fundraising goal and recruit 53 “happy birthday blog posts reflecting on Beth’s work. Amy (& Stacey).
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