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Measuring Your Blog's Outcomes and Use of Other Social Media Tools

Beth's Blog: How Nonprofits Can Use Social Media

Too many people are still wanting to "manage" the visitors experience, and I think these two metrics speak to the ways that the Web is. Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites. Conversation Rate (measuring success in a social medium). Technorati ???Authority???

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